KK / WHY IMPORTANT

Corporate identity is the whole of the work done to represent the company's stance inside or outside the company and to enable customers to recognize the company at a glance. The corporate identity also gives a more reliable impression to the customers as it makes the company look professional. The most basic of these works is the logo consisting of the name of the institution and the emblem. All other visual communication materials are shaped based on the logo design.

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Corporate identity is also very important as it increases the awareness among customers by making the company visible in both B2B marketing and B2C marketing. Since it is the most basic advertising work, it is almost impossible for a company without a corporate identity to be recognized and grow. However, a well-designed corporate identity will always be memorable and increase marketing activities, as it will give the company a reputation in the eyes of customers.

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Among the corporate identity studies, it has been determined how and to what extent each work will be used, from logo to office design, from employee clothes to on-board clothing, from letterhead to signage, from website to packaging design. The guide that includes the entire identity system of the institution is called the "Corporate Identity Manual".